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Entrepreneurship (2015-16)
Code No. 98/1
Time: 3 Hrs. M.M:100
General Instructions:
(i) All questions are compulsory.
(ii) Please check that this Question Paper contains 24Questions.
(iii) Marks for each question are indicated against it.
(iv) Question 1 to 5 are Very Short Answer type carrying 1 mark each.
(v) Question 6 to 10 are Short Answer Type questions carrying 2 marks each.
(vi) Question 11 to 17 are Long Answer-I Type questions carrying 3 marks each.
(vii) Question 18 to 21 are Long Answer-II Type questions carrying 4 marks each.
(viii) Question 22 to 24 are Essay Answer Type questions carrying 6 marks each.
(ix) Answer should be brief and to the point.
(x) Please write down the serial number of the Question before attempting it.
1. What is meant by a ‘Business Opportunity’?
2. Give the meaning of ‘Hindu Undivided Family’.
3. Differentiate between ‘Excise Duty’ and Customs Duty’.
4. Paranshu was working with Hitesh. a new entrepreneur, as a Production Manager. To
achieve the objectives, he issues necessary orders and guidelines to his subordinates
pertaining to work and to give practical shape to the production plan.
Identify and state the element being discussed above which is related to one of the
components of a ‘Business Plan’.
5. Define ‘Marketing Strategy’.
6. State any two points of importance of Stock - Exchange from the view point of investors.
7. Explain various types of ‘Brand names’ available to an entrepreneur.
8. How is target market identified while preparing the marketing plan? State.
9. Jalaji an entrepreneur started a new website ‘Fashionate Shirts’ to sell readymade shirts. In
the first year he sold 1200 shirts at the rate of 500 each. His cost of placing an order and
receiving the shirts is 1000 per order. If the Economic Order Quantity is 200 shirts, find out
the inventory holding cost per year.
10. Saurabh wants to start a new business. He is not sure of the type of business he should
start. His friend suggested him to seek the help of professionals. He contacted a
professional who asked Saurabh to pay a big amount for providing the repots and industry
updates. Therefore he decided to search for the reports and industry updates himself. He
scanned the relevant information from various national and international websites.
Identify and state the way that Saurabh is using for spotting the trend. Also state one more
way which will help Saurabh in starting his business.
11. State the first three steps in the process of ‘creativity’.
12. Explain any three features of a ‘Co-operative Organisation’
13. Rohit Shetty stated leader shoe business with his brother. Both were very excited about
the new venture. With meticulous planning and a lot of hard work they were able to sell
700 pairs of shoes in the first year. But they did not earn any profit. Both were happy
because they were not at loss and revenue generated was equal to the cost.
Now they were moving towards earning profit in the second year.
(a) Identify the component of financial plan discussed above.
(b) By giving any four points state how this component is useful for the entrepreneur?
14. Aarav, a small entrepreneur, is manufacturing portable electric iron for domestic use with
the brand name ‘P-IRON’. This iron is in great demand. He finds that the cost of production
per unit of iron is 1,000 and he can be sell the same at 1.200 per unit. The competitors in
the market are selling this type of iron at the rate of 2,000. Aarav’s objective is not to earn
profit in the short -run but to capture the largest market. His expectation is that the
customers will be attracted towards the new brand because of low price.
Identify the method of pricing adopted by Aarav to capture the substantial portion of the
market. Also, state any two advantages of this method of pricing.
15. Flowing information is related to sales - mix of registers having 100 pages, 200 pages and
300 pages:
16. ‘All business plan for sales volumes and revenues, resource quantities, costs and expenses
etc.’
Identify the concept involved in the above planning and state any two benefits of this type
of plan.
17. Abhiraj Chaudhary is into the business of manufacturing low - cost Diesel Cars in Germany.
He is earning good profits and ambitiously considering overseas expansion. He scans the
environment for finding out the opportunities and threats that may influence his current
and future plans. He zeros down on India as a potential place for his business expansion as
Indian Government has announced favourable trade regulations. On selling the first lot of
cars in India, the Indian Government noticed that the emissions from these cars were above
the permissible limit. The government asked him to make necessary modifications in his
cars if he wanted to continue business in India. He readily agreed to meet the emission
norms set by the Indian Government.
(a) Quoting the lines from the above para identify any two environmental factors.
(b) Also, state any two values which Abiraj Chaudhary tried to communicate to the Indian
Society.
18. State the factors that an entrepreneur has to take into consideration while assessing the
market.
19. Explain any four factors to be taken into consideration while selecting channels of
distribution related to a product
20. Sonu and Monu completed their education from Delhi University. Sonu lived in near the
University, whereas Monu had to go back to his village in Assam. Both of them wanted to
start their own business. Since the Government announced ban on the use of polythene
bags, an idea struck them to start ajute bag manufacturing business. Sonu thought that he
would get the advantage ofUniversity area for marketing thejute bags and will earn good
profits. He also had necessary funds. Therefore he started manufacturing the bags
immediately. He was not having any experience of manufacturing jute bags. He also sold
the bags on less margin due to tough competition. As a result his business failed after a few
years. On the other hand Monu was happy because the raw material was available to him at
a very low cost in Assam and people of the village were ready to work at low wages
because of less job opportunities. Not only this, before starting the business Monu had
researched about the cost - structure, the market, the competitors and the strengths and
weaknesses of the business.
Based on the above paragraph, identify and explain any two causes of failure of Sonu’s
business in comparison to Monu. Also, state any two values which Monu had
communicated to the society through his business.
21. Nitin, an entrepreneur, is living in a beautiful village of Kerala. This village was famous for
its natural beauty but very few people know about it. Due to this entrepreneurial
inclination he always tried to find out opportunities. People of the village are very poor as
they are mostly dependent on fishing. Nitin thought of starting a ‘Holiday Resort’ with
cultural centre, restaurant and other facilities in the village. All the villagers agreed and
supported Nitin for this project. They agree to co- operate to make this project a success.
Nitin needed capital of 2 for this project.
(a) Name the specialized financial institution which Nitin should approach to meet his
requirements.
(b) When was this institution incorporated as a public limited company and became
operational?
(c) What is the main function of this institution?
(d) State any one value which Nitin wants to communicate to the society.
22. Naveen has just completed his B. Tech. and wants to start his own business, he knew that
the demand for electricity in India was increasing day by day. Whereas its generation was
not sufficient. Naveen shared his views with some of his friends and they all decided to
start the business of electricity generation. They experimented various methods and
ultimately succeeded in electricity generation through garbage. They all were happy as
India is also facing the problem of garbage disposal.
(a) Identify and explain the source of ‘idea-field’ from where the idea had been generated
by Naveen and his friends.
(b) Also explain two other sources of Idea-fields with the help of example.Material downloaded from
23. ‘Toto-T mobiles’ is a famous brand of mobile phones. Its target customers are students and
professionals who require specialized features in mobiles. This time the company
developed a small sized wireless mobile charger which is more convenient to use than the
regular charger. This charger is made of recycled material and consumes very less
electricity.
(a) Quoting the lines from the above para identify and explain the two types of ‘added
value’ in the business growth strategy.
(b) Also explain two more types of added value other than discussed in part (a).
24. Explain the steps for the development of the tool of cash management that helps an
entrepreneur in knowing how much cash generation and expenditure is anticipated over a
chosen period of time in future.
Entrepreneurship (2015-16)
Code No. 98/1
Time: 3 Hrs. M.M:100
General Instructions:
(i) All questions are compulsory.
(ii) Please check that this Question Paper contains 24Questions.
(iii) Marks for each question are indicated against it.
(iv) Question 1 to 5 are Very Short Answer type carrying 1 mark each.
(v) Question 6 to 10 are Short Answer Type questions carrying 2 marks each.
(vi) Question 11 to 17 are Long Answer-I Type questions carrying 3 marks each.
(vii) Question 18 to 21 are Long Answer-II Type questions carrying 4 marks each.
(viii) Question 22 to 24 are Essay Answer Type questions carrying 6 marks each.
(ix) Answer should be brief and to the point.
(x) Please write down the serial number of the Question before attempting it.
1. What is meant by a ‘Business Opportunity’?
2. Give the meaning of ‘Hindu Undivided Family’.
3. Differentiate between ‘Excise Duty’ and Customs Duty’.
4. Paranshu was working with Hitesh. a new entrepreneur, as a Production Manager. To
achieve the objectives, he issues necessary orders and guidelines to his subordinates
pertaining to work and to give practical shape to the production plan.
Identify and state the element being discussed above which is related to one of the
components of a ‘Business Plan’.
5. Define ‘Marketing Strategy’.
6. State any two points of importance of Stock - Exchange from the view point of investors.
7. Explain various types of ‘Brand names’ available to an entrepreneur.
8. How is target market identified while preparing the marketing plan? State.
9. Jalaji an entrepreneur started a new website ‘Fashionate Shirts’ to sell readymade shirts. In
the first year he sold 1200 shirts at the rate of 500 each. His cost of placing an order and
receiving the shirts is 1000 per order. If the Economic Order Quantity is 200 shirts, find out
the inventory holding cost per year.
10. Saurabh wants to start a new business. He is not sure of the type of business he should
start. His friend suggested him to seek the help of professionals. He contacted a
professional who asked Saurabh to pay a big amount for providing the repots and industry
updates. Therefore he decided to search for the reports and industry updates himself. He
scanned the relevant information from various national and international websites.
Identify and state the way that Saurabh is using for spotting the trend. Also state one more
way which will help Saurabh in starting his business.
11. State the first three steps in the process of ‘creativity’.
12. Explain any three features of a ‘Co-operative Organisation’
13. Rohit Shetty stated leader shoe business with his brother. Both were very excited about
the new venture. With meticulous planning and a lot of hard work they were able to sell
700 pairs of shoes in the first year. But they did not earn any profit. Both were happy
because they were not at loss and revenue generated was equal to the cost.
Now they were moving towards earning profit in the second year.
(a) Identify the component of financial plan discussed above.
(b) By giving any four points state how this component is useful for the entrepreneur?
14. Aarav, a small entrepreneur, is manufacturing portable electric iron for domestic use with
the brand name ‘P-IRON’. This iron is in great demand. He finds that the cost of production
per unit of iron is 1,000 and he can be sell the same at 1.200 per unit. The competitors in
the market are selling this type of iron at the rate of 2,000. Aarav’s objective is not to earn
profit in the short -run but to capture the largest market. His expectation is that the
customers will be attracted towards the new brand because of low price.
Identify the method of pricing adopted by Aarav to capture the substantial portion of the
market. Also, state any two advantages of this method of pricing.
15. Flowing information is related to sales - mix of registers having 100 pages, 200 pages and
300 pages:
16. ‘All business plan for sales volumes and revenues, resource quantities, costs and expenses
etc.’
Identify the concept involved in the above planning and state any two benefits of this type
of plan.
17. Abhiraj Chaudhary is into the business of manufacturing low - cost Diesel Cars in Germany.
He is earning good profits and ambitiously considering overseas expansion. He scans the
environment for finding out the opportunities and threats that may influence his current
and future plans. He zeros down on India as a potential place for his business expansion as
Indian Government has announced favourable trade regulations. On selling the first lot of
cars in India, the Indian Government noticed that the emissions from these cars were above
the permissible limit. The government asked him to make necessary modifications in his
cars if he wanted to continue business in India. He readily agreed to meet the emission
norms set by the Indian Government.
(a) Quoting the lines from the above para identify any two environmental factors.
(b) Also, state any two values which Abiraj Chaudhary tried to communicate to the Indian
Society.
18. State the factors that an entrepreneur has to take into consideration while assessing the
market.
19. Explain any four factors to be taken into consideration while selecting channels of
distribution related to a product
20. Sonu and Monu completed their education from Delhi University. Sonu lived in near the
University, whereas Monu had to go back to his village in Assam. Both of them wanted to
start their own business. Since the Government announced ban on the use of polythene
bags, an idea struck them to start ajute bag manufacturing business. Sonu thought that he
would get the advantage ofUniversity area for marketing thejute bags and will earn good
profits. He also had necessary funds. Therefore he started manufacturing the bags
immediately. He was not having any experience of manufacturing jute bags. He also sold
the bags on less margin due to tough competition. As a result his business failed after a few
years. On the other hand Monu was happy because the raw material was available to him at
a very low cost in Assam and people of the village were ready to work at low wages
because of less job opportunities. Not only this, before starting the business Monu had
researched about the cost - structure, the market, the competitors and the strengths and
weaknesses of the business.
Based on the above paragraph, identify and explain any two causes of failure of Sonu’s
business in comparison to Monu. Also, state any two values which Monu had
communicated to the society through his business.
21. Nitin, an entrepreneur, is living in a beautiful village of Kerala. This village was famous for
its natural beauty but very few people know about it. Due to this entrepreneurial
inclination he always tried to find out opportunities. People of the village are very poor as
they are mostly dependent on fishing. Nitin thought of starting a ‘Holiday Resort’ with
cultural centre, restaurant and other facilities in the village. All the villagers agreed and
supported Nitin for this project. They agree to co- operate to make this project a success.
Nitin needed capital of 2 for this project.
(a) Name the specialized financial institution which Nitin should approach to meet his
requirements.
(b) When was this institution incorporated as a public limited company and became
operational?
(c) What is the main function of this institution?
(d) State any one value which Nitin wants to communicate to the society.
22. Naveen has just completed his B. Tech. and wants to start his own business, he knew that
the demand for electricity in India was increasing day by day. Whereas its generation was
not sufficient. Naveen shared his views with some of his friends and they all decided to
start the business of electricity generation. They experimented various methods and
ultimately succeeded in electricity generation through garbage. They all were happy as
India is also facing the problem of garbage disposal.
(a) Identify and explain the source of ‘idea-field’ from where the idea had been generated
by Naveen and his friends.
(b) Also explain two other sources of Idea-fields with the help of example.Material downloaded from
23. ‘Toto-T mobiles’ is a famous brand of mobile phones. Its target customers are students and
professionals who require specialized features in mobiles. This time the company
developed a small sized wireless mobile charger which is more convenient to use than the
regular charger. This charger is made of recycled material and consumes very less
electricity.
(a) Quoting the lines from the above para identify and explain the two types of ‘added
value’ in the business growth strategy.
(b) Also explain two more types of added value other than discussed in part (a).
24. Explain the steps for the development of the tool of cash management that helps an
entrepreneur in knowing how much cash generation and expenditure is anticipated over a
chosen period of time in future.
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